CLIENT
FIFA + Bali Blue

INDUSTRY
Sports · Lifestyle · Global Events
 

SERVICES
Product Design · Creative Direction · Pattern Design
 

THE CHALLENGE

For the 2014 FIFA World Cup in Brazil, the challenge was to create a product that could capture the energy, diversity and visual identity of Brazilian culture while representing one of the world’s most iconic sporting events.
 

OUR APPROACH

Oceans Creative House partnered with Bali Blue to develop a special-edition collection of Brazilian beach towels, known locally as cangas. The creative direction explored bold colors, expressive patterns and elements inspired by Brazil’s vibrant visual culture.

THE SOLUTION

The result was a distinctive collection designed specifically for the 2014 FIFA World Cup, combining Brazilian lifestyle with contemporary product design.
 

THE IMPACT

The collection was selected as an official gift for the national teams participating in the 2014 FIFA World Cup, bringing Brazilian creativity and design to an international audience.