CLIENT
Life Impact
 

INDUSTRY
Nonprofit · Humanitarian · Social Impact
 

SERVICES
Brand Evolution · Visual Identity · Brand Guidelines · Art Direction · Editorial Design · Graphic Design
 

THE CHALLENGE

Life Impact is a nonprofit organization dedicated to protecting vulnerable children and combating child exploitation.

With an established logo already in place, the organization needed a stronger and more cohesive visual identity that could bring consistency to its growing range of communications while preserving the recognition of its existing brand.

OUR APPROACH

Oceans Creative House worked with the existing Life Impact brand, refining key elements and developing a new visual direction around it.
 

Rather than replacing what people already recognized, we built a broader identity system designed to give the organization greater consistency, flexibility and emotional impact across its communications.

THE SOLUTION

We developed a comprehensive visual identity system and new brand guidelines defining the creative direction for Life Impact’s communications.
 

The new identity was extended across the organization’s materials, including editorial publications, magazines, print collateral and other communication assets — creating a unified visual language that could support both storytelling and the organization’s mission.

THE IMPACT

The work gave Life Impact a more cohesive visual foundation for communicating a difficult and important mission with clarity, sensitivity and purpose.

The identity system helped bring consistency across the organization’s materials while allowing its stories, people and mission to remain at the center of the communication.
 

DESIGN WITH A PURPOSE: HELPING IMPORTANT STORIES BE SEEN, UNDERSTOOD AND REMEMBERED.